BRAND MANAGEMENT

Poppin Joe's Website Analysis

Creating an analysis of a website is an important step in helping a company cultivate the effectiveness of their technical communications. This project required strong analysis skills to look in depth into the existing website and provide constructive feedback as well as writing and design skills to guide the revisions in a stronger direction. It was important to look at how people were using the site and what they were hoping to get from it and combine that with the communication goals of the company. A great way to help with this process is by creating personas, which represent groupings of customers or audience members and help gain a better understanding of the audience’s expectations and needs. This contributes to the creation of a positive user experience.

▪ Skills developed: Focus on user-centered design, understanding and analyzing an audience, understand different approaches to technical communication.

▪ Technologies used: PowerPoint, Google, Word.

Poppin Joe's Content Strategy

An effective Content Strategy Report relies on an understanding of the audience, the goals of the potential website or communications, and skill with the technology that would be used to communicate with the intended audience. This project required research of strategy report formats and goals, research of potential competitors, as well as an analytical look at the current setup of the company. Poppin’ Joe’s Kettle Korn was the focus for a series of projects aimed at producing recommendations to optimize their use of technical communications. This project not only required writing skills but also visual design skills for me to create the most effective and engaging design to draw in their audience.

▪ Skills developed: Focus on user-centered design, understanding and analyzing an audience, implementing thorough research, editing, and revising stages.

▪ Technologies used: PowerPoint, Google, Word.

Poppin Joe's Style Guide

A Style Guide is crucial for the development of a brand. An effective way to catch a customer’s attention and generate brand recognition is to have a consistent and cohesive look to the brand and all communications that are put out. This goes for colors, fonts, and logos. It can be the wording used in advertisements or keywords in website design. This project required a lot of analysis and critical thinking to develop a style guide that achieves all of these requirements as well as fits the brand of Poppin’ Joe’s and ties in with the overall goals of this series of projects. It was also important with this project to understand the medium that will be used. The guide needs to be equally as effective on the web as it does on
paper flyers or other branding. This project relied heavily on an understanding of both written and visual communication and how to make the two work together.

▪ Skills developed: Focus on user-centered design, ability to adapt to and understand new technologies, ability to communicate both verbally and visually.

▪ Technologies used: Word, Google.